About Us

Founded in 2003, our restaurants are located in four Midwest states and Canada. We have grown through a combination of new restaurant development and strategic acquisitions to become the second largest Burger King franchisee with annual revenues exceeding $280 million.

Heartland is majority owned by GSO Capital Partners, LP, a New York based investment group and Steve Wiborg Heartland’s President and Chief Executive Officer.

Heartland has a proven record of acquiring distressed, under-performing restaurants and turning them into well run, profitable restaurants. This is accomplished through facility upgrades, the implementation and maintenance of a rigorous set of operating controls, the establishment of a culture of ethics and accountability along with focused training to ensure food safety and quality, exceptional service and overall speed of service.